CupKings & Contento Brands
Liam Trolio is an experienced eCommerce founder, consultant, and mentor with over seven years of success building, scaling, and exiting multiple Shopify brands across fashion, lifestyle, tech, and gifting—generating more than $8M AUD in online sales. After starting his career in corporate tax at a Big 4 firm, Liam transitioned into entrepreneurship, creating 10+ direct-to-consumer brands including Hooks & Ladders, Date Deck, and CupKings (featured on Shark Tank Australia), with several businesses sold in multi–six figure exits.
Today, Liam manages a diverse portfolio of eCommerce ventures while coaching entrepreneurs on product research, brand strategy, and performance marketing. With a unique blend of financial expertise, data-driven growth, and creative branding, he helps founders at all stages build profitable and sustainable online businesses.
Alice Ruddell
CupKings & Contento Brands
linkedin.com/in/liamtrolio/
youtube.com/@liam_trolio
x.com/liam_trolio
About the Company
We’re CupKings and Contento Brands, two eCommerce ventures built with a passion for creating products people love and brands that stand out. At CupKings, we brought fun and functionality together with innovative drinkware that earned national attention on Shark Tank Australia. With Contento Brands, we’ve expanded our focus to building and scaling multiple direct-to-consumer labels across lifestyle, gifting, and beyond.
Our mission is simple: to design customer-first products backed by strong brand storytelling and seamless online experiences. From product research to performance marketing, we blend creativity with data-driven strategy to grow brands that connect deeply with their audiences and thrive in the competitive eCommerce space.
What happens in this episode?
Join hosts Jazmyn and Kevin on The Business Game as we unpack how to build, scale, and exit DTC brands with Liam Trolio — eCommerce founder, consultant, and mentor who has driven 8M+ AUD in online sales across 10+ Shopify brands, including CupKings and several multi–six-figure exits. Liam brings a finance-first lens from a Big 4 tax background plus hands-on playbooks for product research, conversion-led store design, and performance marketing.
In this episode you’ll discover:
How Liam turned corporate skills into a repeatable Shopify playbook that generated 8M+ AUD in sales
Lessons from Shark Tank Australia and using PR to amplify growth
A step-by-step framework for spotting winning product ideas and validating them fast
Conversion design principles that lift AOV and reduce churn
High-ROI paid media and organic strategies for scaling from 0 to consistent six figures
Practical approaches to structuring exits and negotiating multi–six-figure deals
How to build repeatable ops, testing cadence, and analytics dashboards that actually inform decisions
Connect with Liam Trolio
LinkedIn: / liamtrolio
YouTube: / @liam_trolio