Clutch Glue

 Annabel Hays is the founder and CEO of Clutch Glue, a revolutionary liquid alternative to fashion tape that has transformed the way people secure and style their clothing. What started as a wardrobe mishap at a Sydney nightclub in 2016 inspired Annabel to spend four years developing a patented, sweat-resistant, hypoallergenic, vegan adhesive made sustainably in Australia. Since officially launching Clutch in December 2022, her product has gone viral on TikTok, attracted A$1.4 million in pre-seed funding, and impressed investors on Shark Tank Australia, quickly becoming a must-have for fashion and everyday fixes.

At just 26, Annabel has emerged as one of Australia’s most exciting young entrepreneurs, leaving a corporate career in construction management and real estate to focus on growing Clutch full time. Her vision is bold: to make Clutch available in stores worldwide while continuing to innovate with sustainable, practical products. Passionate about empowering the next generation of female founders, Annabel inspires young women to embrace their authentic selves and take courageous steps toward turning ideas into reality.

Trevor Holmes

Annabel Hay

Founder and CEO of Clutch Glue

clutchglue.com/

+61437 777 153

linkedin.com/in/annabel-hay-a057ba125/

Gehtsoft

About the Company

Clutch Glue, a revolutionary liquid alternative to fashion tape designed to keep clothes secure and make everyday life easier. Born from a simple wardrobe mishap, I was carefully developed over four years into a patented, sweat-resistant, hypoallergenic, vegan adhesive made sustainably in Australia. I’m versatile enough to handle everything from holding hems and bike shorts in place to keeping scarves, jewellery, and more perfectly positioned, all while being packaged in 100% recycled and recyclable materials.

Since launching in December 2022, I’ve gone viral on TikTok, attracted global investor attention, and become a trusted essential for fashion and everyday fixes. My mission is to be a practical, sustainable solution that’s available everywhere—from convenience stores to supermarkets and pharmacies worldwide—while continuing to innovate and redefine how people wear, style, and enjoy their clothes.

How To Get The Whole Shark Tank Fighting Over You: Mastering Guerrilla Marketing with Annabel Hay

 What happens in this episode?

What happens when you go viral overnight, crush Shark Tank, and then watch a major retailer almost sink your entire business? Join hosts Kalena Stano and Steve Plummer on The Business Game, a podcast that moves the needle, as they sit down with Annabel Hay, founder and CEO of Clutch Glue, the world’s first patented clothes adhesive that’s revolutionizing the fashion industry. From going viral with 9 million views overnight and selling $160K in 12 hours, to mastering Shark Tank with 350 million views across platforms, Annabel shares her raw, unfiltered journey of building a globally recognized brand from scratch. In this episode, you’ll discover:

  • Annabel’s exact Shark Tank preparation process including 6 mock pitch nights with 60-70 people that led to all sharks wanting to invest
  • Guerrilla marketing tactics that cost under $100: Taylor Swift concert activations, marathon sponsorships, and stadium vending machine strategies
  • How to build a founder-led brand without influencers or paid advertising and achieve 350 million views organically
  • The brutal truth about retail partnerships
  • Product development secrets: investing $35K over 4 years in R&D to create a globally patented water-soluble adhesive formula