Biome Australia
Blair is a health industry leader with over 13 years of global experience in the nutraceutical and probiotic sector, holding senior management and executive roles across the industry. As the Founder of Biome Australia and its flagship brands Activated Probiotics and Activated Therapeutics, Blair has been instrumental in building the company from the ground up—recruiting key talent, securing funding, developing products and IP, and forging strong partnerships worldwide.
A passionate advocate for research and evidence-based complementary medicines, Blair has championed numerous clinical trials exploring disease-targeted probiotic formulations. With deep expertise across regulatory environments and well-established relationships in media, pharmacy, research, and manufacturing, Blair continues to shape the future of probiotics and complementary health on a global scale.

Blair Norfolk
Biome Australia
www.linkedin.com/company/biome-australia-group
www.biomeaustralia.com
03 9017 5800
About the Company
At Biome Australia, we’re passionate about creating evidence-based solutions that truly make a difference to people’s health and well-being. Through our flagship brands, Activated Probiotics and Activated Therapeutics, we’ve developed 18 clinically proven products that target a wide range of health concerns—from bone density loss and asthma, to iron absorption, healthy cholesterol, skin health, and musculoskeletal support. Every product is backed by science, with clinical trials at the heart of what we do, and we’re proud to deliver world-class education to healthcare practitioners to ensure the best outcomes for patients.
Since our beginnings, we’ve grown from $800K in revenue (FY20) to $18.4M (FY25), becoming Australia’s fastest-growing health and wellness brand with 70% year-on-year growth. With more than 30 million doses consumed and availability across 6,000+ retail outlets in Australia, New Zealand, Canada, the UK, and Ireland, we’re building a global movement for better health through probiotics. Our mission is simple: to combine cutting-edge research with trusted products that empower people to live healthier lives.
How to Build a $100M Probiotic Empire with Blair Vega Norfolk
What happens in this episode?
Join host Lisa on The Business Game: A Podcast That Moves the Needle for an inspiring episode with Blair Vega Norfolk, Managing Director of Biome Australia, a leader in precision probiotics.
Learn how Blair turned personal health challenges into a $100M gut health empire through clinical research and a patient-first approach, scaling from startup to public company without compromising values.
In this episode, you’ll discover:
- How to transform personal health struggles into a thriving biotech business
- Strategies for building trust in the competitive healthcare industry
- Secrets to surviving cash crunches and outlasting competitors
- Why evidence-based probiotics are revolutionizing complementary medicine
- Tips for scaling a startup to IPO while staying true to your mission