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I had the chance to tell the Prefactor story on the The Business Game — now live.Big thanks to Sarah Bowers and my old friend James Arvin for the conversation. Felt more like a chat than an interview — the best kind.
- Matt Doughty CEO Prefactor
I was recently interviewed on The Business Game, and I'm genuinely honoured to have been invited on.
We covered some great topics: how startups can use storytelling and SEO to stand out, the traps that make marketing feel harder than it should, and the lessons I've learned from a decade in the game.
More than anything, having this chat helped me reflect on my own business, especially what my ideal client looks like and why that matters.
- Gerard Doyle Founder of Fractal
Jaimie and Dan are a fantastic interview team. They're organized and business-like until the recording starts.
Then it's like having coffee with friends.