Deliver Service Now Institute
Vance is a former Disney leader and once-out-of-work executive who rebuilt his life from bankruptcy to become a successful entrepreneur and sought-after expert in customer experience and “response required” marketing. With a career path that spans security guard to carpet cleaner to business strategist, he brings a rare blend of humility, resilience, and real-world insight to every client he serves. Today, Vance helps business owners attract, serve, and keep clients for life by transforming the way they think about experience, loyalty, and emotional connection.
Rooted in principles he refined during a decade at Disney, Vance teaches companies to systemize memorable moments, engineer trust in the first seven seconds, and replace chaos with process so they can scale with confidence. His core belief is simple: experience is the ultimate profit center. Through improved positioning, stronger messaging, and designed-not-accidental customer journeys, he helps entrepreneurs eliminate price resistance, increase retention, and build businesses that run smoothly—without holding them hostage.
Vance Morris
ROI specialist and founder of the Deliver Service Now Institute
vancemorris.com
+1410-924-4684
linkedin.com/in/vancemorris
About the Company
Deliver Service Now Institute, and my mission is simple: to help business owners create unforgettable customer experiences that drive loyalty, referrals, and long-term growth. Built on principles inspired by world-class service environments—and refined through real Main Street business success—I teach entrepreneurs how to design emotional connection at every touchpoint. I believe that experience isn’t a “nice to have”; it’s the strategy. When businesses intentionally craft moments that make people feel seen, valued, and delighted, everything changes: retention rises, price resistance disappears, and clients stay for life.
Through my proven frameworks, including Response Required Marketing and engineered “Moment Zero” emotional hookpoints, I guide companies to systemize magic, not leave it to chance. My work is about turning chaos into clarity and giving owners the freedom that comes from well-built systems. Whether you’re a service professional, local business, or consultant, I help you transform your customer journey into your most powerful competitive advantage—so your business grows more consistently, more profitably, and with far less stress
How to Win Customers in 7 Seconds: Vance Morris’ Moment Zero Framework
What happens in this episode?
What if you could charge 40% more than your competitors and only work 90 minutes per week in your business?
Join hosts Steve Plummer and Lisa DeAngelis on The Business Game, a podcast that moves the needle, as they sit down with Vance Morris, ROI specialist and founder of the Deliver Service Now Institute. Vance reveals how he transformed Disney’s world-class customer experience systems into a blueprint for small business success.
Whether you’re in professional services, trades, or any commoditized industry, this episode delivers actionable strategies for customer experience excellence, business automation, premium positioning, and marketing differentiation that will transform how you compete in your market. In this episode, you’ll discover:
- How to win customers in the first 7 seconds using Vance Morris’ “Moment Zero” customer experience framework
- Why systems create freedom—the exact process Vance used to reduce his business involvement to just 90 minutes per week
- Premium pricing strategies that allow you to charge 40% more than competitors without losing customers
- Disney’s secret to customer loyalty and how to adapt theme park experience principles for Main Street businesses
- The apples-to-oranges comparison chart that eliminates price shoppers and positions you as the only choice in your market