Develop Coaching

 Greg Wilkes is a seasoned construction expert, business owner, author, and property developer with decades of hands-on industry experience. Starting his career with a trade apprenticeship and launching his first loft-conversion business at just 20 years old, he quickly learned the realities of juggling on-site work with sales and paperwork—challenges many business owners know well. After bringing in a business advisor who shifted his focus from working in the business to working on it, Greg transformed his approach and stepped confidently into business development, paving the way for substantial growth.

Over the years, Greg has led and scaled multi-million-pound companies, experiencing both major wins and valuable failures that shaped his philosophy. Determined to help others avoid the same pitfalls, he developed the 7-step DEVELOP strategy, now used to coach construction businesses to award-winning success and revenues between £1 million and £5 million. Greg understands the pressures construction entrepreneurs face and is dedicated to helping them boost sales, reduce stress, become more profitable, and achieve a healthier work-life balance.

Trevor Holmes

Greg Wilkes

Coaching

develop-coaching.com

+61 488 203 303

linkedin.com/in/greg-wilkes

Gehtsoft

About the Company

At Develop Coaching, I exist to help leaders and entrepreneurs unlock their full potential through personalised, results-driven coaching. I’m built on the belief that growth happens when people are supported, challenged, and equipped with the right tools to succeed. My mission is to guide individuals and teams toward clarity, confidence, and meaningful progress—both professionally and personally.

Every program I offer is designed to create real transformation. I help clients communicate better, lead with purpose, strengthen their mindset, and build sustainable habits that drive long-term success. At my core, I’m here to empower people to become the best version of themselves, one intentional step at a time.

From Collapse to Coaching Success: Greg Wilkes’ Blueprint for Scaling Without Burnout

 What happens in this episode?

From business collapse to coaching builders toward $10M, Greg Wilkes knows what it takes to scale without the burnout.

Join hosts Kalena Stano and Steve Plummer on The Business Game, a podcast that moves the needle, as they sit down with Greg Wilkes, CEO of Develop Coaching and bestselling author.

If you’re a builder, trader, or construction business owner struggling to step off the tools, this episode is packed with actionable strategies you can implement immediately. In this episode, you’ll discover:

  • Greg’s 6-month framework for stepping off the tools without killing your business
  • The business collapse mistake that cost him everything (and how to avoid it)
  • Why mastering leverage beats working harder when scaling to $10M
  • The hiring system that spots bad fits in 30 days, not 6 months
  • How to shift your identity from tradesperson to true business owner