Fractal
Gerard Doyle
Fractal
Gerard Doyle is a startup marketing strategist with a founder’s instinct and two decades of hands-on experience across global agencies and high-growth startups. As the founder of Fractal, he helps early-stage tech companies solve one of their hardest problems: marketing products that people don’t yet know they need. With past clients like Microsoft, GM, and Coca-Cola, Gerard brings big-brand insight to lean startup realities.
Now based in Australia after a decade in London, Gerard thrives in fast-paced, low-awareness markets where innovation needs storytelling to survive. He’s passionate about founder-led marketing, crafting positioning as a strategic foundation, and turning early adopters into true believers. His no-fluff approach prioritises real strategy over vanity metrics, offering startups a serious edge.
https://fractal.com.au/
Brisbane, Queensland, Australia
About the Company
Fractal is a strategic marketing consultancy designed specifically for startups bringing new ideas to life. Specialising in zero-awareness markets, Fractal helps early-stage companies build demand from the ground up through clear positioning, compelling storytelling, and smart go-to-market strategies.
With a focus on authenticity and long-term impact, Fractal works alongside founders to create marketing that resonates—turning innovative products into memorable brands. Whether it’s refining a brand narrative or launching a digital campaign, Fractal gives startups the clarity and confidence to grow with purpose, not just noise.
Struggling to stand out in a crowded AI or SaaS market? Learn storytelling and SEO hacks!
What happens in this episode?
Join us on The Tech Panels for a powerhouse episode with Gerard Doyle, founder of Fractal and a startup marketing guru! With over 20 years of experience spanning global brands like Microsoft, GM, and Coca-Cola to high-growth startups, Gerard shares his playbook for marketing innovations people don’t yet know they need.
In this episode, we tackle the biggest marketing mistakes startups make, balancing rapid growth with sustainable branding, and mastering subtle strategies like native and experiential marketing. Gerard also breaks down SEO essentials, revealing tips on how startups can dominate search rankings. Plus, he shares insights on using digital marketing to impress investors, crafting compelling stories to shine in competitive AI and SaaS markets, and convincing VCs to prioritize marketing.