Helix Sales Development
Walter Crosby is the CEO of Helix Sales Development and host of Sales and Cigars, where he helps leaders build high-performing sales teams without sacrificing integrity or culture. Known for his engaging storytelling and memorable analogies, Walter simplifies complex sales and leadership challenges into actionable strategies that resonate with both sales professionals and growth-minded entrepreneurs. His practical, no-fluff approach draws on decades of real-world experience across diverse B2B industries, including education, construction, manufacturing, and commercial services.
A University of Michigan alum with extensive hands-on sales and management experience, Walter founded Helix Sales Development to provide evidence-based coaching, training, and support for sales teams. Using tools from Objective Management Group and sales-enablement technology from Membrain, he helps teams increase revenue, optimize performance, and achieve results they never thought possible. Walter’s clients consistently see 37–43% revenue growth, reflecting his commitment to empowering individuals and organizations to reach their full potential.
Walter Crosby
CEO of Helix Sales Development and host of the Sales and Cigars podcast
helixsalesdevelopment.com
+13135509950
linkedin.com/in/walterlcrosby
About the Company
Helix Sales Development, and my mission is to help leaders build high-performing sales teams without losing their integrity or culture in the process. I combine evidence-based evaluation tools, practical sales training, and real-world experience to simplify complex sales challenges, making them actionable and easy to implement. I exist to help teams grow revenue, improve performance, and thrive in a way that feels sustainable and empowering.
Using proven methodologies from Objective Management Group and sales-enablement technology from Membrain, I provide coaching, training, and support tailored to each team’s unique needs. My focus is on helping individuals and organizations achieve results beyond what they thought possible—driving measurable growth, stronger client relationships, and lasting success in any market.
If Half Your Sales Team Is Missing Target, This Episode Is Your Wake-Up Call!
What happens in this episode?
Why 50% of salespeople fail – in this episode, Walter Crosby explains the real reasons behind sales success and failure.
Join hosts Steve Plummer and Kalena Stano on The Business Game, A Podcast That Moves The Needle. In this episode, they sit down with 40-year sales veteran Walter Crosby, CEO of Helix Sales Development and host of the Sales and Cigars podcast, to unpack what truly separates elite sales performers from the rest.
From surviving 400 cold calls a day in New York City commercial real estate to building high-performing sales teams across the US, Australia and beyond, Walter reveals how to sell without losing your soul, rewire your mindset for rejection, and turn sales into a values-driven, high-revenue career.
Perfect for business owners, entrepreneurs, sales leaders, SDRs, B2B sales teams, and founders who want more pipeline, better conversions, and sustainable revenue growth. In this episode, you’ll discover:
- Why over 50% of salespeople should quit (and how to know which side you’re on)
*The mindset shift that turns constant rejection into six-figure sales success
- How to build a high-performing, ethical sales culture that doesn’t burn people out
- The real difference between being liked vs. being respected in sales conversations
- How great sales leaders use coaching, fundamentals, and motivation to drive revenue growth year after year