Intender
Phillip Ohren is the CEO and Co-Founder of Intender, a media and performance agency focused on making advertising genuinely useful rather than intrusive. With over 15 years of digital marketing experience, Phillip is passionate about helping brands answer real customer questions and connect with people at the right moment. Through Intender’s proprietary technology, the company identifies both current and future “intenders” by analysing behavioural signals across paid media, search, owned and earned channels, helping brands navigate an increasingly complex and unpredictable marketplace.
Recognised as a B&T 30 Under 30 winner and named Mindshare APAC Purple Person of the Year, Phillip is also a respected industry speaker at events such as SMX (Search Marketing Expo), Growth Marketing Summit, and Online Marketing Expo. Under his leadership, Intender supports leading Australian and global brands in reducing advertising waste, building trust with audiences, and driving sustainable growth by connecting with people exactly when they are ready — or soon to be ready — to buy.
Phillip Ohren
CEO and Co-Founder of Intender.com.au, a Media & Performance Agency
intender.com.au
linkedin.com/in/phillipohren
About the Company
At Intender, we believe advertising should be useful, not annoying. As an independent media and performance agency, we focus on connecting brands with people at the right moment — whether they’re already in the buying journey or about to enter it. We call these audiences “Intenders,” and our approach is built on understanding their behaviour and delivering helpful, relevant experiences rather than interruptions.
Born from performance marketing, we help brands grow through a strategic mix of Paid Media, AI, SEO, Content Marketing, Programmatic, and Retail Media. By combining data, technology, and creativity, we identify real intent signals and guide brands to meet customers exactly where they are, creating low-friction journeys that build trust, reduce wasted ad spend, and drive meaningful growth.
SEO “Died” Again… But Intent Marketing Is Exploding (Here’s Why) and in this episode, Phil Ohren breaks down the 3 ways people experience media so you can stop wasting ad spend and start converting demand that already exists.
Advertising is getting harder, organic reach is shrinking, and founders feel forced into “pay to play.” In this episode, Phil Ohren, co-founder of Intender, breaks down the 3 ways people experience media – Intent, Interest, and Interruption – and why most marketing plans get the order completely wrong.
We unpack why frequency destroys brand love, how to think about paid vs owned vs earned, and why the next wave is context marketing (especially as AI becomes the front door to discovery).
If you’re scaling a brand, running ads, or feeling stuck with diminishing returns—this one will rewire how you think about attention, conversion, and modern advertising. In this episode, you’ll learn:
The 3 media modes: Intent, Interest, Interruption
- Why “one message to everyone” is dying
- How to reduce wasted ad spend by starting with high-intent demand
- The real cost of bad creative + repeated ads
- Why PR + earned media may surge in an AI-first world
- What “selling without selling” looks like (and why it works)
- Subscribe for new episodes every Monday & Thursday 6pm AEST.