Propel
Justin Lund is a business mentor who helps founders build profitable, scalable companies that can run independently of them. He is the creator of the Freedom Flywheel method — a practical framework designed to help entrepreneurs reclaim their time while increasing profit and operational clarity. His work focuses on empowering leaders to build businesses they can enjoy running, confidently grow, or eventually exit.
Justin’s approach is grounded in lived experience. After rebuilding both his life and business following early setbacks and addiction, he now brings a deeply practical and human perspective to entrepreneurship. He is passionate about teaching founders how to step out of daily chaos, design businesses that don’t depend entirely on them, and create sustainable success with freedom at the center.
Justin Lund
CEO of Propel
Company Net Worth Range: $1M – $5M
+14353759085
linkedin.com/in/justin-lund-propel
About the Company
We help founders build profitable, scalable businesses that don’t depend entirely on them. Through our Freedom Flywheel method, we guide entrepreneurs to reclaim their time, increase profit, and create systems that allow their businesses to run smoothly and sustainably. Our focus is simple: help leaders build companies they can enjoy operating today while positioning them to grow or exit with confidence tomorrow.
Our philosophy is shaped by real-world experience — including hard lessons, rebuilding, and growth. That perspective drives our practical, human approach to business: we believe success should create freedom, not burnout. We work alongside founders to replace chaos with clarity, empowering them to design businesses that support their goals, their lives, and their long-term vision.
Justin Lund shares the exact mindset and delegation shifts that took him from $200K a year to $5M in profit per month, without burning out or working more hours. In this episode of The Business Game, we sit down with Justin Lund (CEO of Propel) to unpack the identity shifts and delegation sequence that separate “busy founders” from truly free business owners. Justin shares the hard-earned lessons behind scaling fast (including what happens when you build a $100M company but avoid the numbers), why most entrepreneurs delegate out of order, and the warning signs that your business is becoming a prison instead of an asset. If you’ve ever felt trapped by your calendar, stuck in hustle mode, or like growth has stalled – this one will hit. In this episode, we cover:
- The Freedom Flywheel: why scaling is a cycle (not a one-time fix)
- The order and sequence of delegation (and what founders get wrong)
- How “drift” happens even when you’re insanely busy
- The calendar + notifications test: are you building a business you can leave?
- Why mindset isn’t “woo”—it’s the lever behind leverage
- A real story: turning busyness into systems, and systems into freedom