Strapsicle
Lou Rice is the founder of Strapsicle, a revolutionary Kindle accessory that has made reading more comfortable for over 180,000 customers worldwide. In just over two years, Lou has grown Strapsicle into a seven-figure business, with the product going viral and accumulating over 100 million views. She has achieved this while balancing a demanding corporate career and being a devoted mom to her young son, Archie.
Lou’s expertise lies in turning a personal problem into a global brand, creating products that are both practical and beloved by customers. She excels at building accessible, viral products and sharing valuable lessons in bootstrapping, scaling a physical product business, and balancing entrepreneurship with career and family life.
Alice Ruddell
Strapsicle
www.strapsicle.com
About the Company
We’re Strapsicle, a Kindle accessory designed to make reading more comfortable and enjoyable. Since our launch, we’ve helped over 180,000 readers prevent hand cramps and accidental drops, quickly becoming a favorite among book lovers worldwide. Our product has gone viral, racking up over 100 million views and earning a spot as a top-seller on Amazon.
At Strapsicle, our mission is to turn simple, everyday problems into solutions that readers love. We’re passionate about creating accessible, practical products that make life easier, and we’re proud to support our community of readers with innovative design and thoughtful functionality.
How to Turn a Shark Tank Appearance into a $4M Business: Lou Rice’s Secrets
What happens in this episode?
Learn how Lou turned an accidental Kindle drop into a viral e-reader accessory empire, scaling from a simple idea to global retail success.
Dive into her Shark Tank experience, from overcoming public speaking fears to leveraging massive PR for Strapsicle’s growth. In this episode, you’ll discover:
*How to pitch on Shark Tank and turn exposure into a $4M business
*Strategies for scaling a one-product brand globally from Bali
*Secrets to viral TikTok marketing and BookTok community engagement
*Tips for managing cash flow and remote teams for e-commerce success
*How to patent a product and protect your brand internationally