Tapp
Ishita Agrawal is the founder of Tapp, a platform that turns everyday product interactions into powerful brand engagement moments. A Stanford MBA and former innovation advisor to Google and Amazon, she combines emerging technology, human-centered design, and emotional storytelling to help brands build meaningful connections with customers.
Through Tapp’s smart sticker technology, Ishita is redefining post-purchase experiences, creating interactions that feel less like marketing and more like magic. Her innovative approach to customer loyalty and brand engagement has been featured in Business Insider, NY Weekly, TechGYD, USA Wire, San Francisco Post, and TechBullion.
Ishita Agrawal
Founder & CEO of Tapp
thetapp.io
linkedin.com/in/ishita-agrawal-357b8255
About the Company
We are Tapp, a platform that transforms everyday product interactions into a brand’s most powerful engagement moments. By combining smart technology, human-centered design, and emotional storytelling, we help brands connect with their customers in ways that feel natural, memorable, and magical.
Our smart sticker technology reimagines the post-purchase experience, turning overlooked moments of product use into opportunities for loyalty, delight, and meaningful engagement. Featured in Business Insider, NY Weekly, TechGYD, USA Wire, San Francisco Post, and TechBullion, we are proud to help modern brands build stronger connections at scale.
QR Codes Are Dead – This ‘Tapp’ Tech Gets 40% Engagement, and in this episode, Ishita Agarwal breaks down how NFC-powered Tapp technology is transforming post-purchase marketing, increasing customer engagement by up to 40%, and helping eCommerce brands dramatically improve retention and lifetime value beyond traditional QR codes and loyalty programs.
Most e-commerce brands are addicted to acquisition and quietly losing the game on retention. In this episode of The Business Game, we sit down with Ishita Agarwal (Ish), Founder & CEO of Tapp, a platform turning post-purchase into an interactive “member” experience through games, quizzes, challenges, and NFC “Tapp Tags” that outperform QR codes by a mile. We break down:
- Why retention is underbuilt in commerce (and overbuilt in tech)
- The “middle 30-40%” of customers most brands ignore
- Why post-purchase should feel like onboarding (not the finish line)
- How Tapp turns existing brand content into interactive experiences with AI
- Why Tapp Tags hit 40% engagement and QR codes don’t
- The moment Tapp nearly broke (and how Ish handled it)
- Hard founder lessons: bottlenecks, compromises, perseverance, leadership